Both the biggest events in the food and beverage (F&B) industry, JAPAN INT’L FOOD & BEVERAGE EXPO (JFEX) and the “JAPAN’S FOOD” EXPORT FAIR, will be held at Makuhari Messe this November for their winter editions. The events are anticipated to be a remarkable gathering for excellent F&B products from Japan and all around the world.
“JAPAN’S FOOD” EXPORT FAIR: A showcase of high-end Japanese F&B products
The “JAPAN’S FOOD” EXPORT FAIR Winter, which takes place alongside JFEX Winter, is the best place to find and import Japanese food products and beverages. This trade show offers a unique opportunity to explore the fusion of tradition and innovation in Japanese cuisine. From contemporary matcha-infused sweets to classic sushi, the expo offers a wide variety of goods that pay homage to Japan’s rich culinary history.
Aside from that, “JAPAN’S FOOD” EXPORT FAIR is a crucial venue for international buyers and companies looking for new ventures. It offers a venue for networking, collaboration, and learning about the most recent advances in the food sector. Visitors will also get the opportunity to interact with leading Japanese suppliers, sample high-end goods, and discover the spirit of Japanese cuisine.
Each of these things will give attendees a different look into Japanese F&B’s customs and new ideas that make it famous around the world.
JFEX Winter: A gateway to Japan and Asia’s dynamic F&B market
JAPAN INT’L FOOD & BEVERAGE EXPO (JFEX) is Asia’s leading exhibition for F&B. Given that, the expo introduces attendees to a diverse range of foods and beverages from all over the world. The trade show is also a key point for reaching the ever-changing Japanese F&B markets, with two editions every year, JFEX Summer and JFEX Winter.
This year’s JFEX Winter is set to take place at Makuhari Messe from the 27th of November (Wednesday) to the 29th of November (Friday), 2024. All attendees and exhibiting companies can take advantage of the comprehensive showcase of innovative F&B products from across the world, all under one roof.
Buyers and F&B companies can explore four specialised exhibits at JFEX Winter:
- JFEX FOOD: This show showcases all the materials that are essential for the production and distribution of processed food, including frozen food, retort-packaged food, confectionary, beverages, agricultural and fisheries products, food components and additives, food packaging, and more.
- JFEX WINE & SPIRITS: The show brings together a wide variety of alcoholic beverages such as wine, beer, whisky, liqueur, sake, fruit wine, shochu, and many others. Purchasers from a variety of industries, including wholesalers, restaurants, catering firms, and retailers, gather to order premium products right at the expo. Aside from that, this area will have a new non-alcoholic zone feature, providing a more dynamic opportunity for all attendees and brands.
- JFEX FRESH: This new feature focuses on fresh foods (agricultural products, marine products, and livestock products) from around the world and Japan. This feature will attract buyers from retailers, restaurants, mid-market food service companies, and wholesalers from all over Japan.
- JFEX NEXT: This new specialised exhibition will be the perfect venue for the next generation and the latest food trends. This will include new food concepts, such as vegan foods, alternative foods, and complete foods from around the world and Japan, as well as services to solve various food issues.
- JFEX PREMIUM: This feature focuses on high-end and premium F&B products from Japan and other parts of the world. Attendees of the expo will have the opportunity to purchase products of superior quality sourced from all around the world.
Don’t miss on these opportunities this November
The “JAPAN’S FOOD” EXPORT FAIR and JFEX Winter provide a once-in-a-lifetime opportunity for buyers, industry professionals, and enthusiasts alike to network, learn, and do business. These events will be an exceptional opportunity to learn more about the varied F&B industry this November; you should not miss it.
Prepare to register today.
Visit to sign up.
If you need any further information, you can also visit the official websites of JFEX Winter and JAPAN’S FOOD EXPORT FAIR Winter.
