November 3-5, 2026
DWTC, Dubai UAE
www.ism-me.com
ISM Middle East 2026: Your Gateway to Global Confectionery & Snacks Trade
Consumer demand for healthier indulgence, premium treats, bold flavours and convenience-led snacking is reshaping the global confectionery and snacks industry, creating new opportunities for retailers, distributors and manufacturers alike. Against this backdrop, ISM Middle East, the region’s largest confectionery and snacks trade event, returns to Dubai World Trade Centre from 3-5 November, bringing together the brands and products driving the sector’s next phase of growth.
Now in its 19th edition, ISM Middle East has evolved into a key sourcing and networking platform for the industry, attracting buyers from across the Middle East, Africa, Asia and beyond. As brands respond to shifting consumer preferences and increasingly competitive retail environments, the event offers a unique opportunity to discover emerging products, identify new suppliers and gain insight into the trends influencing purchasing decisions worldwide.
Trade professionals can anticipate exploring the most in-demand product sectors and source from next-generation brands and industry favourites across confectionery, chocolate, snack foods, traditional sweets, biscuits and cakes, ice cream and desserts, helping businesses diversify their ranges, strengthen their offering and bring new products to market.
In a global sourcing environment that has never been more complex or more critical to navigate, ISM Middle East provides the concentrated access, trusted relationships and strategic visibility businesses need to make faster, smarter and better-informed decisions.
Co-located with Private Label Middle East, Gulfood Manufacturing and GulfHost, the event connects attendees to the wider food ecosystem, creating opportunities across sourcing, manufacturing and hospitality. Trade professionals can register now at www.ism-me.com.
