Rethinking alternative proteins: challenges and future opportunities

Rethinking alternative proteins: challenges and future opportunities

Rethinking alternative proteins: challenges and future opportunities

In a rapidly evolving food industry, the alternative protein sector faces both significant hurdles and promising opportunities. Alex Ward of Food Future Group shares his insights on how brands can overcome consumer skepticism, what makes an innovative food product succeed globally, and how regulatory frameworks shape market entry. From tackling overhyped expectations to leveraging upcycled agricultural waste, Ward […]