The 6th International Exhibition & Conference on Vegetable, Flower and Fruit Production and Processing Technology in Vietnam – HORTEX VIETNAM 2024

The 6th International Exhibition & Conference on Vegetable, Flower and Fruit Production and Processing Technology in Vietnam – HORTEX VIETNAM 2024

To kick off the exhibition, a press conference introducing HortEx Vietnam 2024 was held on November 24, 2023 at Liberty Central Saigon Riverside Hotel, District 1, Ho Chi Minh City.

Press Conference Announcing Strategic Cooperation VEAS – NOVA – MESSE ESSEN and Introducing HortEx Vietnam 2024” was honored to welcome the presence of representatives from professional agencies and associations, and representatives of the organizing committee: Mr. Kuno Jacob, Director of Nova Exhibitions (Netherlands); Mr. Nguyen Ba Vinh, Director of Minh Vi Advertising and Exhibition Services Joint Stock Company (VEAS) – Vietnam and representative of the strategic partner: Mr. Torben Brinkmann, Head of Marketing Project, International Exhibition Management at Messe Essen (Germany), as well as a large number of businesses, reporters, television stations, and public media agencies.

HortEx Vietnam has successfully been held 5 times in Ho Chi Minh City – Vietnam, this international trade event has always been chosen as the most reliable and effective business destination for Vietnamese Horticulture, Southeast Asia, and the world. The exhibition has achieved many achievements in both organizational scale with the number of participating companies and the number of commercial visitors. According to HortEx Vietnam 2023 statistics, it has recorded more than 200 exhibitors in the field of Horticulture production and processing technologies, from 26 countries and territories, including Belgium, Spain, Israel, the Netherlands, France, Turkey, Italy, Kenya, New Zealand, Latvia, India, Cyprus, Germany, South Korea, UK, USA, Sweden, Malaysia, Singapore, Greece, Thailand, China, Taiwan and Vietnam; with over 8,000 commercial visitors from over 30 countries and territories.

Following this success, HortEx Vietnam 2024 will return on March 13 to 15, 2024 at Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City. The exhibition is still the leading B2B forum in Vietnam and the region, focusing on the Horticulture industry, connecting business opportunities, trade cooperation, investment, technology transfer, etc., and at the same time an effective trade bridge helping Vietnamese products to have the opportunity to penetrate and conquer the international market.

In addition, the organizers not only invest in scale, but also focus on specialized activities at the exhibition. Throughout the 3-day event from March 13-15, 2024, HortEx Vietnam 2024 will host a series of outstanding commercial activities, including:

  • Conference Program: International experts along with leading organizations in the Horticulture industry will bring market information, development trends, opportunities and challenges; as well as update advanced technologies and new products.
  • Export Forum: is a bridge and a place for direct meetings between farmers, producers and reputable international customers, helping to save time and costs in finding sources of supply and consumption. In addition, this is also a place for businesses to update information on potential export markets as well as grasp the quality criteria for export products.
  • “Potential Buyers” Program: helps to find, select and connect directly with suitable partners to increase the efficiency of meetings and transactions at the exhibition. Appointments between Buyers (VIP Buyers) and Exhibitors will be scheduled in advance, arranged according to the time and needs of both sides.
  • International Flower Exhibition: a place for businesses to admire and learn more about many new flower varieties from countries, and at the same time exchange experiences, update flower growing technology from leading flower brands such as Black Tulip (Kenya), Dalat Hasfarm (Vietnam), Dalat Flower Association (Vietnam), Rosen Tantau (Germany), etc.
  • “Farmer Experience Sharing Forum”: The forum will bring together outstanding individuals and businesses in the Horticulture industry from all provinces and cities in Vietnam, with the aim of bringing businesses, cooperatives, and farm owners the opportunity to exchange, learn from real-world experiences in implementing production models using technology to achieve economic efficiency and high quality.
  • Southeast Asian Export Fruit Supply Fair: an ideal platform combining the B2B model with the High-end Fruit Display Area, creating opportunities for businesses from Southeast Asia to introduce export-grade varieties to domestic and foreign visitors. This is the key to expanding long-term and sustainable cooperation with international customers from the EU, China, the United States, the Netherlands, New Zealand, Australia, India, Japan, etc.

Especially, the highlight of the press conference today is the announcement of a strategic partnership between VEAS (Vietnam), NOVA (Netherlands), and MESSE ESSEN (Germany) – the organizer of IPM Essen – The world’s leading trade fair for horticulture. This collaboration is a strong step forward to propel HortEx Vietnam to a new level, thus accompanying the exhibition with new and advanced concepts of the international gardening industry to bring more added value to gardeners and businesses in Vietnam, as well as in the Southeast Asia region.

HortEx Vietnam will always have the presence of leading experts, businesses from around the world, and buyers from all continents, which is the benefit of this strategic partnership. Sincerely welcome you!

For more information, please contact:


Mobile : 0905387551 (Ms. Vy) | Email :


Categories: Articles, Events, Exhibitions, Food & Beverage

Leave a Reply

Your email address will not be published. Required fields are marked *