Keynote Food Futurist Speaker
The food industry is undergoing a technological revolution, with artificial intelligence (AI), advanced sensors, and digital innovations reshaping the way we produce, distribute, and consume food. Tony Hunter, a global food futurist, shares his insights on how these advancements will define the future of food, from hyper-personalized nutrition to AI-driven product development.
How do you see technological advancements shaping the future of the food industry, and which innovations will be the most transformative?
Technology will completely redefine the food industry in the coming decades. AI, automation, and biotech will enhance sustainability, efficiency, and personalization. Generative AI, in particular, is a game-changer, accelerating product development and transforming the consumer experience.
How is artificial intelligence transforming the food industry, and what opportunities and challenges does it bring?
AI is no longer a futuristic concept-it’s already revolutionizing food production and personalization. Generative AI, unlike traditional AI, learns patterns from data and generates novel insights. This is key for personalized nutrition, where AI-powered sensors will analyze individual health data and recommend optimal diets. Biowearables, smartwatches, and even smart rings already track vital signs, but future technologies will go further, integrating with AI to refine personalized dietary choices.
For manufacturers, AI is reshaping new product development (NPD). A striking example is Swiss company Vivi Kola AG, which used AI to formulate its VIVI Nova vegan craft soda.
ChatGPT developed the ingredient list, suggested a name, and even inspired packaging design-compressing what would typically take months into just days. AI’s ability to test countless ingredient combinations will lead to faster, more innovative food solutions.
How can we rethink the global food system to sustainably feed a growing population of 10 billion by 2050?
The food system must transition toward sustainable and equitable solutions. AI-driven optimization, alternative proteins, and regenerative agriculture will play critical roles. Companies must leverage technology not only to increase production but to do so responsibly-reducing waste, enhancing nutritional value, and ensuring food security.
Who is the consumer of the future, and how can food companies prepare to meet their expectations?
While much focus is placed on Gen Z, the real game-changers will be Generation Alpha (born 2010–2024). By the end of 2024, this was the largest generation ever-making up nearly 25% of the global population. Gen Alpha is not just digitally native but technology native-they’ve grown up with AI, automation, and rapid technological shifts. This generation will demand tech-driven food solutions, from cultivated meat to AI-personalized nutrition.
A study showed that 77% of Gen Z is open to food made with advanced technologies-Gen Alpha is likely to be even more accepting. Food companies must act now to align with their expectations or risk becoming irrelevant. AI, digital twins, and hyper-personalization are not distant concepts-they are already shaping the industry. Companies that fail to embrace these innovations risk falling behind. The future of food will be faster, smarter, and deeply personalized, with AI at its core.
